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Stephen Pastor

Founder  |  Chair  |  Growth, Sales & Marketing Executive
Greater Sydney, NSW  •  linkedin.com/in/stephen-pastor-97371394
Stephen Pastor
8-figure
Global business built
$2M+
Paid media managed p.a.
$1M+
Government grants won
United States
Largest market created
01
Executive
profile

Founder, chair and commercially focused growth executive who built and led Kings of Neon from an entrepreneurial venture into an 8-figure global ecommerce business. Combined brand-building instinct with disciplined execution across B2B and direct-to-consumer sales, marketing, paid acquisition, international expansion, manufacturing, product development and logistics.

Marketing was a core function of the CEO role, spanning Shopify optimisation, Meta, Google and LinkedIn media, SEO, CRO, content, analytics and team leadership. Personally managed more than $2 million per year in paid media and established the United States as the company’s largest market.

Now serving as Chair of Kings of Neon with approximately one day per month of involvement, and available for part-time executive, fractional, advisory, Head of Growth, sales and marketing leadership, coaching-adjacent and board opportunities.

02
Selected career
achievements
01 Built and led Kings of Neon to 8-figure scale, creating a recognised global ecommerce and B2B signage brand across Australia, the United States and other international markets.
02 Expanded into the United States and developed it into the company’s largest market through localised acquisition, sales execution, supplier coordination and fit-for-market operating systems.
03 Personally managed more than $2 million per year across Meta, Google and LinkedIn paid media, with hands-on accountability for channel strategy, campaign structure, creative testing, attribution, customer acquisition economics and return on investment.
04 Won more than $1 million in government grants.
05 Built a multi-channel marketing and growth engine spanning Shopify ecommerce, paid search and social, SEO, CRO, content, lifecycle activity, inbound sales, B2B business development, partnerships and brand.
06 Continuously improved website performance through landing-page development, customer-journey analysis, merchandising, offer testing and conversion-rate optimisation.
07 Developed teams, leaders and scalable processes across marketing, sales, customer experience, operations and international delivery.
08 Helped modernise a traditional signage category through digital buying experiences, product innovation, manufacturing and R&D partnerships, and technology-enabled customisation.
03
Core
capabilities
Marketing strategy & leadership
Meta, Google & LinkedIn media
Shopify growth & optimisation
SEO, CRO & website performance
Brand, content & creative testing
Customer acquisition economics
Growth strategy & execution
Analytics, attribution & reporting
Global B2B ecommerce
Sales leadership & enablement
International market entry
Team building & coaching
Business development & partnerships
Founder advisory & governance
Scale-up systems & operating rhythm
04

Career experience

Kings of Neon
Australia · United States · International
Founder & Chair
2026 — Present

Provides governance, strategic perspective and founder continuity while the executive team leads day-to-day operations. Current involvement is approximately one day per month, creating capacity for a focused portfolio of executive, advisory and board work.

Supports long-term strategy, growth priorities, capital allocation and major commercial decisions.
Acts as a sounding board to the CEO and leadership team, drawing on direct experience across scale, international expansion and organisational development.
Represents founder perspective while enabling clear executive accountability and operating independence.
Founder & Chief Executive Officer
2019 — 2026

Founded, built and led Kings of Neon through its scale-up from concept to an 8-figure global ecommerce and B2B business. Marketing was central to the role and growth model, with end-to-end accountability for strategy, brand, digital acquisition, website performance, team leadership, sales integration, commercial reporting and international expansion.

Set the commercial vision and growth strategy, balancing fast expansion with cash flow discipline, service quality and sustainable operating capability.
Led expansion into the United States, adapting acquisition, customer experience, fulfilment and sales practices until the market became the company’s largest.
Personally directed more than $2 million per year in paid media across Meta, Google and LinkedIn, setting budgets, channel mix, campaign priorities, performance expectations and optimisation cadence.
Owned Shopify website strategy and optimisation, improving merchandising, landing pages, user journeys, lead capture, quotation pathways and the connection between ecommerce and consultative sales.
Led SEO and CRO priorities, using search demand, site behaviour, funnel data and structured testing to strengthen organic visibility, conversion rates and marketing efficiency.
Directed creative and content strategy across acquisition, brand and B2B use cases, establishing testing loops for messaging, formats, offers, audiences and market-specific positioning.
Built reporting around traffic, leads, conversion, CAC, ROAS and revenue, using commercial insight to reallocate spend and keep marketing accountable to business outcomes.
Led internal marketers and external specialists across performance, content, creative, web and search, setting clear priorities while remaining close enough to the detail to challenge performance.
Built sales capability across ecommerce and consultative B2B channels, winning work with globally recognised organisations and creating repeatable lead-to-revenue processes.
Recruited and developed leaders across sales, marketing, customer experience and operations, establishing accountability, operating rhythms and a culture of pace, ownership and learning.
Established and managed international manufacturing and supplier relationships, including product development, quality assurance, sourcing, commercial negotiation and R&D.
Built logistics and fulfilment capability for complex custom products moving across borders, managing production coordination, customs, delivery risk and demanding project timelines.
Drove improvements to the online buying journey, quotation process, product visualisation and technology-enabled customisation to reduce friction in a traditionally manual category.
Led brand strategy, partnerships, public profile and business development, positioning the company as both a high-growth ecommerce operator and a credible delivery partner for major brands.
Transitioned operational leadership to a new CEO and moved into the Chair role, creating continuity while stepping back from day-to-day management.
Michael Hill
Earlier career
Senior Business Manager  |  Retail Trainer  |  Cluster Manager

Built an eight-year retail leadership track record with the international jewellery group, progressing through business management, multi-site leadership and training responsibilities. Developed the sales discipline, people leadership and commercial operating foundations later applied to entrepreneurial scale-up environments.

Delivered leading sales and EBIT growth through disciplined target management, sales coaching, customer experience and close control of store-level commercial drivers.
Led, coached and performance-managed retail teams, building capability in consultative selling, leadership routines, accountability and execution.
Supported multiple locations through cluster leadership, translating regional priorities into practical store plans and consistent operating standards.
Trained retail leaders and frontline team members, strengthening sales behaviours, product confidence, service quality and performance culture.
05

Board, advisory & founder credentials

Founder and Chair, Kings of Neon
Governance, strategy, executive support and founder continuity for an international growth business.
Founder-to-founder adviser
Practical perspective on paid growth, market entry, team design, operating cadence, supplier ecosystems, brand positioning and the realities of scaling.
Leadership and coaching orientation
Experienced in challenging assumptions, lifting accountability, developing emerging leaders and helping teams turn ambitious targets into executable plans.
Commercial operator
Comfortable working from board-level priorities through to the detail of acquisition, sales funnels, unit economics, customer experience and execution.
06

Selected media, speaking & recognition

2024 Shark Tank Australia, founder pitch and national television appearance.
2024 International Speaker, Retail Fest San Diego.
2024 Future of Australia podcast, featured founder discussing global growth and industry disruption.
2024 SmartCompany Smart50 Awards, second-place recognition for Kings of Neon.
2025 NSW Top 50 Young Entrepreneurs.
2025 Inside Retail, featured founder profile on success, scale and standing out.
2025 Everything Property podcast, guest discussing the journey to $10 million-plus revenue and entrepreneurship.
2022–25 Australian Financial Review Fast Starters recognition, with Kings of Neon named among Australia’s fastest-growing young companies.
Grappling Growth and retail growth podcasts, guest conversations on acquisition, international expansion, leadership and founder decision-making.
07

Selected commercial exposure

Led or supported work serving high-profile organisations and brands across entertainment, sport, automotive, technology, hospitality and consumer sectors. Experience spans custom B2B solutions, branded environments, events, ecommerce and complex international delivery.

Publicly referenced customers and projects include
Netflix Coca-Cola NFL Amazon YouTube BMW
08

Education & development

Diploma of Business
Certificate IV in Property Services (Real Estate), TAFE NSW
Additional tertiary study: University of New England. Details available on request.
Opportunity fit
Part-time executive leadership
Fractional Head of Growth
Sales and marketing leadership
Founder advisory
Scale-up coaching
Board and Chair roles
International expansion
Commercial growth projects